If you are new: The description is the paragraph people read before pressing play. Write it like you are texting a friend why they should care—then tighten.
Do this first
- Fill in: “For [type of person] who want [outcome] in [format/cadence].”
- Add one proof point if you have it (years of experience, audience you serve)—skip if you are starting cold.
- End with how often episodes drop (“Every Tuesday, ~20 minutes”).
Your show description is the elevator pitch inside every app. It should answer who it is for, what they get, and why now—in the first two lines, because many clients truncate.
Lead with the listener outcome
Instead of “A podcast where we talk about marketing,” try “Weekly 20-minute tactics for SaaS founders who hate fluff—actionable growth experiments and teardowns.” Name the audience and the format.
Format signals
Mention episode length, cadence (every Tuesday), and style (interview, narrative, co-hosted). That sets expectations and reduces one-star “too long/short” reviews.
Light CTA and social proof
One subscribe reminder is enough. If you have credible proof (“former editor at…”, “used by 2M listeners”), keep it factual. Avoid unverifiable superlatives.
Refresh when you pivot
If you change niche or season arc, update Apple/Spotify descriptions the same week. Mismatched copy confuses algorithms and new subscribers who binge old episodes.
Related reading
Growing your audience and more guides.
Next step
Start on Cubecast and ship a feed directories understand.