If you are new: Skip this until someone actually pays you. Early episodes should focus on audience, not ad scripts.
When you land your first sponsor
- Disclose clearly (“this episode is supported by…”).
- Only promise what you have personally tried or can truthfully endorse.
- Keep a copy of the script the brand approved.
Listeners accept ads when they trust the host. Clarity + personal proof beats shouting discounts.
Disclosure early
Say it is sponsored in the first third of the spot (many regulators expect clear disclosure). Separate ad blocks with subtle audio beds if it helps scanning ears.
Use the product
Authentic reads include a real experience—even “I tested it for two weeks and here is what broke.” Scripted lines should still sound like your cadence; rewrite pronouns and jokes to fit.
Compliance
Stick to approved claims; flag incentives and affiliate links honestly. Keep copies of scripts for the brand’s legal team.
Related reading
Next step
Host ad-supported shows on infrastructure you trust.