If you are new: You do not need perfect SEO on day one. A simple public page per episode (even a basic blog post) helps people and Google share your work once your show exists in Apple/Spotify.
Do this first
- Pick one home for episode pages: your site, your host’s public page, or a single simple site builder.
- Write 5–10 bullet show notes with links and timestamps before worrying about SEO plugins.
- Add one clear “listen in your favorite app” button; keep your RSS feed link for power users.
Podcast apps index your show title, episode titles, and descriptions. Your website show notes are where you win on traditional search—without stuffing keywords into your RSS in ways that annoy humans.
Give every episode its own URL
A stable /episodes/slug (or similar) page is the backbone of episode SEO. Link to it from your newsletter and social posts instead of only linking Spotify or Apple. That page should load fast, work on mobile, and include the embed or subscribe buttons you want people to use.
Use headings like a human outline
Break long notes into h2/h3 sections: summary, timestamps, links, quotes, and resources. Headings help scanners and search engines understand structure. Avoid a single wall of bold paragraphs.
Internal links between episodes
When episode B continues episode A, link both ways. Cluster related episodes into a small “series” hub page if you run multi-part stories. Internal links pass context and keep people on your site.
Transcripts: publish with care
Transcripts help accessibility and can rank for long-tail queries. Edit AI drafts for readability, fix names and jargon, and add a short editor’s note at the top. If a transcript is enormous, consider collapsible sections or a “key quotes” block above the full text.
What to avoid
Do not duplicate the same paragraph on fifty pages. Do not hide text for bots. Do not keyword-stuff filenames or image alt text—describe what is actually in the image (guest headshot, diagram) in plain language.
Related reading
More in our Cubecast guides on RSS, distribution, and hosting.
Next step
Start hosting on Cubecast with open RSS and analytics you can act on.